About Leanboat
Leanboat turns what people publish on social into sales. Every post goes out in the seller's own name, every lead comes back to them, and AI runs the work in between: plan, produce, publish, follow the conversation, measure what sold.
It ships as Studio. One profile signs up on the site; a network of stores, agents, advisors or ambassadors starts with a pilot. Either way, nothing goes out without a human yes.
We run it on our own brand first. TheNextGuide's tour operators publish every week with TheNextGuide as co-author, which is how we know what holds up before a client sees it.
Origin
We ran an agency before. It worked, it grew, and then the ground shifted under it. AI changed the economics of content production. Distribution fragmented across platforms no one had heard of three years ago. Buyers started asking AI for recommendations instead of searching. The tools got better and the playbooks got worse.
Leanboat is what replaces that model, built to assume all of that is permanent. AI-native, not AI-bolted-on. And aimed at the one thing every client was really buying: the next sale. So we stopped selling content and built AI Social Selling, where every post goes out in a seller's own name and the lead comes back to them.
The team
Leanboat runs as one team in three layers. The people bring context, experience and the final yes. Helena, the core AI, turns that into rules and routes the work. A crew of nine AI agents executes, each with one job and a person on the board who answers for it.
Context, experience and judgment. They set the strategy, write the rules every agent follows, and approve what goes out.
Founder & Growth Lead
23+ years building and operating digital businesses. Investor and Growth Lead with $6M+ in paid media at positive ROAS across BusBuster, TheNextGuide, RioSkin Lab, Folivora Spirits, and others.
Founder & Systems Lead
15+ years of software development across BusBuster (co-founder), TheNextGuide, and the Leanboat brand portfolio. Builds and operates Studio, the AI-native system underneath Leanboat's AI Social Selling — brand files, agent workflows, approval gates, kill switches.
Marketing Manager
Marketing Manager at Leanboat since August 2026, working on brand strategy and brand activation. Before that, and alongside it, five years as an independent marketing communication consultant. Studied at IADE – Creative University.
Board Member
Founding CEO of bunker.vc since 2013 and founding partner at veramount, simplifying direct private investments. Co-founder of Statistica AI. Joined the Leanboat board in July 2026.
One orchestrator between the people and the crew. It carries what the board decided into every account, every week.
Holds every brand file and routes the work: who on the crew runs, in what order, under which rules, and when a person has to say yes. Every agent reports to Helena; Helena reports to the people.
Better than a person at: Keeps every brand’s rules in mind at once, and never forgets one.
103 brands she runs every week
The team a small business would otherwise have to hire, on one plan. One agent per job, all reporting to Helena, each supervised by a person on the board. No seniority titles: judgment in the unclear case stays with the people.
Content Strategist
Builds your brand file when you connect, reads what already worked, and plans the week: which posts create demand and which convert it.
Better than a person atReads what worked across every account on the engine before planning yours.
Copywriter
Writes every caption in your own voice, from the brand file, with the call at the end.
Better than a person atWrites in your voice every time, at any volume.
5,558 posts published in sellers’ names
Designer
Builds the image, carousel and cover from what you really have, in your brand’s look.
Better than a person atNever runs out of variations on your look.
Video Editor
Cuts your raw phone footage into finished Reels and stories: script check, captions, length.
Better than a person atChecks every clip against the script before cutting it.
Social Media Manager
Publishes on your own account, on the right channel, at the planned time, after your yes.
Better than a person atWorks weekends and holidays: the calendar doesn’t stop when you do.
2,008 posts published in the last 30 days
Community Manager
Where DM replies are on, answers the comment that asks with the link in the DM, so the lead lands with you.
Better than a person atAnswers at 11pm on a Sunday, when the buyer is asking.
Quality Editor
Checks every post before you see it. Four points fail it on the spot; six are scored 1 to 5; below 4.0 it goes back.
Better than a person atRuns the same ten-point check on the five-thousandth post as on the first.
Analyst
Measures every post against your account’s own baseline and writes what worked back into the brand file.
Better than a person atReads every post, not just the ones that went viral.
Ads Specialist
Turns the post that won in organic into the ad, on your card. In pilot, with a person approving every spend.
Better than a person atOnly puts money behind a post that already won for free.
When you run a network (gyms, insurers, brokers, franchises), four more join the crew: one briefing from headquarters, a campaign per member, two approvals, and the rules a regulated brand lives by. Studio for networks →
Compliance Officer
Holds what a regulated brand can never say and stops it before any person sees the post or the clip. What needs a yes goes to a person.
Better than a person atApplies the same rule to the hundredth member as to the first.
Network Planner
Turns one briefing from headquarters into a dated campaign per member, each one different from the others.
Better than a person atPlans every member at once, without two of them posting the same thing.
Field Producer
Reviews the video each member recorded on their phone against the script and the rules, and says in plain words what to re-record.
Better than a person atGives every member a clear note, never a vague “redo it”.
Member Success
Welcomes each member, asks for their footage with an upload link, and follows up with headquarters until next month’s briefing is in.
Better than a person atFollows up every time, and it never gets awkward.
Helena, the crew and the networks desk are AI agents: software, supervised by the people above. The names are how we call each role inside Studio, and the portraits are drawings, not photos. Track records are live Studio counts, refreshed hourly.
Track record
Founders, CMOs, and investors — looking at different parts of the market and pointing at the same change.
Smaller and flatter teams are enabling a new way of working.
The best marketing org of 2026 is going to be 2-3 people with an AI stack.
The real competition is no longer who has the biggest team. It’s who has the biggest leverage.
AI should not be a tool your company just uses. It should be the operating system your company runs on.
One profile starts on the site, from $95/mo. A network starts with a pilot, priced per active profile. Or talk to us first: 30 minutes, no deck.
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