01 · Create loop
Daily content loop
Show up every day where your buyers already scroll — market takes for a finance audience, destination guides for travel, product education for ecommerce.
What it is
A daily publishing engine pointed at the channel your buyers already use. Not a campaign with a start and end date — a standing presence that earns attention before you ask for anything.
Every post does two jobs: it reaches people today, and it teaches the system what your audience responds to. Reach builds an audience; the audience makes the next post land harder; the scoring makes the next post better. A cold ad has to buy attention. This loop already has it.
How the loop runs
Four stations, one cycle.
Source buyer questions
topics mined from real questions, search and comment data
Publish daily, on brand
the volume a daily cadence needs, held to your brand spec
Measure every post
reach, saves, and clicks judged against the baseline
Learn what resonates
every post — win or miss — re-weights next week’s plan: winners scale and get reused, losers get cut
The division of labor
Why this loop is different
The loop accumulates.
The difference isn’t effort — it’s where the effort goes. The traditional version spends your team on the parts a system should run: the daily cadence and the measure-and-learn, which are the first things dropped when the week gets busy, so it resets every month. Hand those to the loop and your people spend their hours where they actually matter — the angle, the judgment, the calls only a human should make.
Proof & signals
Leanboat runs this loop on its own brand every weekday — the blog, the founder distillations, the cross-network fan-out all come out of it. The tell that it’s working isn’t a viral post; it’s the saves and shares climbing from the accounts you actually want as buyers, cycle over cycle, while the cost per post falls.
Where teams get it wrong
The recipe is public. The discipline is the catch.
Almost anyone can run it for three weeks. The loop only compounds if you hold the cadence and keep the measure-and-learn honest every single week — the step that turns activity into a system. That’s the part teams quietly drop when the quarter gets loud.
Mine real questions — search data, comments, the things that come up on sales calls.
Write a brand spec — tight enough that drafts hold the voice without you rewriting them.
Publish daily, on brand — protect the cadence above all.
Score every post — against a baseline — reach, saves, clicks — not vanity likes.
Repurpose the winners — into other formats and channels.
Feed wins and misses into next week’s plan — scale what landed, cut what didn’t — this step is the whole game.
Metrics to watch
Reach
74- reach / post
- reach / share
- impressions
- non-follower reach
Engagement
82- saves
- shares
- comments
- engagement rate
- watch-through
Audience
71- follower growth
- profile visits
- returning rate
Authority
68- branded-search lift
- link clicks
- mentions
Loop health
88- cadence
- on-brand rate
- win rate
- repurpose rate
Ways to run this loop
Do it yourself
The recipe above. Yours, free — if you can hold the cadence and the weekly measure-and-learn.
Loop Score audit
We score the loop you’re already running and hand you the fixes. A one-time engagement.
Fully managed
We run it end-to-end — production, scoring, weekly re-weighting. You approve what ships.
Loop Score · this cycle
The climb is the compounding
Run this loop for you — or score the one you’re running.
Engagements start with a 30-minute call. We map your situation, decide whether this is the right first install, and sketch the first 90 days before you commit to anything.
Book a strategy call→