07 · Capture loop
Retargeting loop
Almost nobody buys on first touch. Everyone who viewed a tour, read a report, or left a cart keeps seeing the proven next message — sequenced by how close they got — until they convert or opt out.
Scores are illustrative — an example of a client dashboard, not a promise.
Loop Score · this cycle
The climb is the compounding
What it is
Almost nobody buys on first touch. Everyone who viewed a tour, read a report, or left a cart keeps seeing the proven next message — sequenced by how close they got — until they convert or opt out.
It compounds into warm audiences that get cheaper to convert every cycle. The numbers say which message earns its spend; budget concentrates on the winners and cuts the losers, so cost per qualified lead falls instead of rising.
How the loop runs
Four stations, one cycle.
Engagement builds the audience
site visits, video views, and post engagement, pooled
Proven content follows them
budget only behind winners — never cold creative
Sequenced by warmth
a visitor sees one message; an almost-buyer sees another
Spend reports as pipeline
cost per qualified lead — not impressions
The division of labor
Why this loop is different
Labor resets. The loop accumulates.
The traditional version breaks on the same rock every time: it runs on labor, so it resets every month. The measurement step is the first thing dropped when the week gets busy.
Proof & signals
The tell is cost per qualified lead falling cycle over cycle while the warm pool grows — spend reading as pipeline, not impressions. Worth saying plainly: this loop leans on ad platforms and a budget, so its durability tracks how stable those are.
Where teams get it wrong
The recipe is public. The discipline is the catch.
Almost anyone can run it for three weeks. The loop only compounds if you hold the cadence and keep the measure-and-learn honest every single week — the step that turns activity into a system. That’s the part teams quietly drop when the quarter gets loud.
Pool every warm audience — site visits, video views, post engagement.
Run only proven creative — budget behind winners, never cold guesses.
Sequence by warmth — a visitor sees one message; an almost-buyer sees another.
Read the numbers — which message actually earns its spend.
Concentrate on winners — cut the losers, double the proven.
Report as pipeline — cost per qualified lead, not impressions.
Metrics to watch
Audiences
70- pool size
- warm reach
- frequency
Efficiency
75- cost / qualified lead
- CPM trend
- CTR
Conversion
72- view-through conversions
- conversion rate
- ROAS
Spend health
74- % spend on winners
- creative win rate
- waste cut
Loop health
76- refresh cadence
- approval time
Ways to run this loop
Do it yourself
The recipe above. Yours, free — if you can hold the cadence and the weekly measure-and-learn.
Loop Score audit
We score the loop you’re already running and hand you the fixes. A one-time engagement.
Fully managed
We run it end-to-end — production, scoring, weekly re-weighting. You approve what ships.
Run this loop for you — or score the one you’re running.
Engagements start with a 30-minute call. We map your situation, decide whether this is the right first install, and sketch the first 90 days before you commit to anything.
Book a strategy call→